Mobile App users are Fickle and loyal: Study on TechCrunch

The Massachusetts-based application Analytics released a study of the investment firm Localytics today confirms my suspicion that we both love it — and quickly bored — our applications. And perhaps that studies to establish any.

The research part 1, analysis of thousands of Android Localytics, iPhone, iPad, BlackBerry and Windows phone 7 apps. The realtime app analytics service to them, it was found that while most smartphone users want to experiment with new apps (as evidenced by the 10 billion downloads from the iTunes store), 26% of them download the app to use it once, not ever, you can use it again.

IPhone/iPad apps for 400,000 and 200000 Android apps and growing 61.5 million in the fourth quarter of the total number of users of Mobile smartphone-appification continues breakneck pace of our experience. And for this reason, it seems that many are hitting what fellow TechCruncher MG Siegler dubbed "app on the wall".

Study of the coin, which was released today, part 2-the flip-side of Localytics was found that 26% of app users faithful, repeat customers, using a new application for more than 10 times. Yup, the exact number is a percentage of the quitters. And many loyal users of the application, then go to the hundreds of times.

Although large numbers of always feel well, download the app developers, they can be misleading. If the customers will stop after the single use of the app, these high Download numbers are really part of the large amount of churn. When a commitment, then, seems equally if not more — — important, especially in the portable apps still grow exponentially.

In addition, loyalty is valuable, so by the user and users can restore more than once has been (or should have) a priority for developers. Many attempts to encourage repeat visits, by using the-app purchases, orders, which provide new content, announcements, and updates. These methods are particularly important in view of the fact how many of the developers to make money in-app purchases and mobile advertising.

So full of empty glass by 26% or 26%? The good news is that it seems that so many loyal customers, if any, is the app developers are those who are fickle. And this is for developers, find where they are.

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